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Did you know Google can make your blog disappear from its search results? I could still access it by typing in the URL, but the steady stream of search traffic stopped. Knowing what I know now, I totally deserved it, but at the time, I felt like a mugging victim. That’s why it’s so important to learn what the rules are. Every year or two, they also roll out major updates that cause huge shifts in search engine rankings for nearly everyone on the web. If you’re not familiar with the term “anchor text,” it refers to the text inside of a link.One day, you’re getting a nice little trickle of traffic to a few of your posts. I’d just spent three months and hundreds of hours writing sixtysomething articles on real estate investing, but Google erased all that effort in a heartbeat. Well, I can’t know for sure, but it was probably because I was paying guys in the Philippines to submit my site to a bunch of shoddy link directories. So, the anchor text in this sentence is “anchor text.” When Google is deciding what terms to rank your pages for, the anchor text is one of the places it looks for clues.In the jurisdictions involved, premiums must thus be paid for renewal the policy expiration date.
A week later, organic traffic was up 45% and direct traffic was up 62%.Take a look at the graph above and you will see that the top spot gets almost 40% of clicks while second place is around 12%.And this is, in my opinion, a very conservative estimate.Obviously something squirrelly starts happening right around the mid August when we launched the new site.That's a daily plot and, while you can see something going on, it's not quite obvious what's happening.